How Alberta Businesses Can Leverage Storytelling in Video Marketing

Create stories people want to watch

Look, nobody’s scrolling through their phone hoping to find a corporate video that feels like a PowerPoint presentation set to elevator music. But a great story? That’s something people actually want to watch.

Storytelling in video marketing isn’t just for massive brands with Super Bowl budgets. It’s a tool that Alberta businesses, whether you’re in downtown Edmonton, out in Calgary, or running a construction gig in a small-town like Lacombe, can use to turn casual viewers into loyal customers.

Start with Why (Because Nobody Cares About What Yet)

People don’t buy what you do; they buy why you do it.

Read that again.

If your video is just a list of services, congrats—you’ve made a digital brochure. But if you tell the story of why you started, how you help customers, and what makes your business different, you’re making an emotional connection. The goal is to set yourself apart, and to do that, is to tell your why with so much passion that viewers get behind it.

Show, Don’t Tell

Saying “we provide excellent customer service” is about as exciting as watching the Saddledome roof leak.

Instead, show it.

The old adage of “actions speak louder than words” still ring true today. Let’s film your real customer experiences, show the behind-the-scenes clips, or create a time-lapses of your work. Let people see your brand in action, rather than just listing off reasons why you’re great.

Make It Personal

Albertans support local, but they need to see the people behind the business. Whether it’s your team, happy customers, or even your shop dog chilling in the back (because every Alberta business needs a Barketing Director), making it personal builds trust.

Keep It ‘Berta

Alberta has some of the most stunning scenery in the country! When I first moved here, I had ZERO clue how diverse our landscape was. Frame your shots with the Rockies in the background, film your brand story with the Badlands as your set, or shoot a testimonial video at a classic prairie roadside stop.

When people see shots of their “backyard”, they get stoked and connect faster.

Our neck of the woods is wonderfully diverse and full of surprises at every turn, and we should be using it as our secret marketing weapon every chance we get.

Wrap It Up with a Call to Action (That’s Not Boring)

A good story always has an ending. Give your audience a clear next step—whether it’s visiting your website, booking a consultation, or just following along for more great content. And make it sound human. “Let’s chat over a Timmies” works way better than “Click here to learn more.”

Make Albertans care

Storytelling in video marketing isn’t about selling, it’s about making our community care. And in a world full of forgettable content, a good story makes your brand sticky.

So, what’s your story? And more importantly, where in ‘Berta are you telling it?