Attracting the Right Talent in Alberta: Benefits of Construction Recruitment Videos:
Hiring skilled construction workers in Alberta is more competitive than ever.
There’s a lot of recruitment to be done if Alberta’s construction industry is to replace 23% of its labour force by 2033. While our aging workforce is rapidly heading into retirement, there’s an increasing demand for boots on the ground to get the job done. You know it’s important when even the Government of Alberta is throwing large marketing budgets to attract skilled trade workers to our province. Companies everywhere are finding it harder to fill critical roles when it comes to infrastructure projects.
Enter recruitment videos, a game-changer if you’re looking to stand out and connect with top talent.
One of the biggest advantages of recruitment videos is their ability to showcase your company culture. And yes, that’s a huge thing to consider these days.
Construction isn’t just about hammers and hard hats—it’s about enjoying the time you spend with your team, getting home safe and taking pride in building something that lasts.
A recruitment video highlights your crew’s camaraderie, the state-of-the-art equipment you use, and the stunning projects your team has had a hand at building. This gives potential applicants a real sense of what it’s like to work for your company, making your job posting more than just words splashed on a page.
The #1 obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organization.
Peer-to-peer reviews of what it’s like to work at an organization can be the ice-breaker that invites someone to apply to your company. One survey uncovered that 88% had found that video content helped them reach more passive candidates. For Alberta’s construction sector, where skilled trades are in high demand, that can give your posting a competitive edge when it comes to attracting the right talent.
Recruitment videos also allow you to speak directly to potential employees, addressing their concerns and showcasing benefits like competitive pay, opportunities to “climb the ladder”, and job stability. Highlight the aspects of your company that make you unique—whether it’s introducing teammates, offering apprenticeships, valuing work-life balance, or emphasizing safety on every job site.
With Alberta’s construction industry booming, attracting and retaining talent requires more than just a job listing. Recruitment videos give you the power to connect to future teammates, stand out from the competition, and inspire the next generation of workers to join your team.
It’s not just about hiring—it’s about building a workforce that shares your vision.
Let’s attract your next applicants, and start telling your story today.
Sources:
Linkedin - The Ultimate List of Employer Brand Statistics