From Canada to Dakar: Behind the Scenes with Kove Canada

When Kove Canada asked us to create a sponsorship video for getting Jordan Strachan to the Dakar Rally, we couldn’t wait to share their story.

There’s something special about rooting for the underdog.

But first, we had to tackle our own endurance challenge: a 7-hour drive to the Kootenays in British Columbia (obviously joking, highway driving is a cake walk compared to Dakar).

Kove Canada isn’t a massive motorcycle brand, but this is a company that takes community feedback seriously and strives to improve their bikes. Jordan actually chats with the CEO regularly to advise on how to make their machines better and better. Pair that with Jordan’s grit (he was the only Canadian competing in Dakar this year and finished 67th overall) and you’ve got a story worth celebrating.

We ended up filming two videos, one solely for sponsorship purposes. The other was just a candid interview style review video from the rider that lives under Blake’s youtube channel, Range Road Moto.

Our goal for this video production was to capture the spirit of both Jordan and Kove: determination, resilience, and heart in both videos. Against the stunning backdrop of BC’s Kootenay region, Jordan carved through sunlit off-road courses he had designed himself to train for Dakar. The result? Breathtaking drone shots, dynamic motorcycle footage, and an authentic interview where Jordan didn’t hold back. Together, these elements came together to create two videos that showcase their shared passion for pushing limits and proving what’s possible on these scrappy machines.

For us, this wasn’t just another video project. It was an opportunity to tell Jordan’s wild story of selling everything he owned to achieve his lifelong dream of attending the costly Dakar Rally. Sometimes the things you want cost you, and the life you want is waiting on the other side of your “yes”. Whether you’re an underdog brand or someone with a dream, we’re here to bring your vision to life.