The Art of “Breaking Bread” with your Audience
As business owners, we know that strong relationships are crucial for success.
But in a world full of bots, how do we go about creating those connections? How can we be real and live our truth online while building up the neighbourhood?
One powerful strategy is to apply the concept of 'Breaking Bread'.
Just as sharing a meal can create a sense of community and fellowship, digital marketing invites our audiences to the table and can be the beginning of meaningful relationships.
By consistently sharing value-rich content, hosting honest conversations, and offering opportunities for friends to chime in, we can transform our audience from mere spectators into active participants in our brand's story.
Isn’t that amazing? Nowadays, we can just pull back the curtain and invite our audiences in!
This approach is not only effective but is also deeply rooted in Christian values or "inviting the stranger in" and caring for others. When these principles are applied to our digital marketing, we create a space where our audience feels seen, heard, and cared for.
So, how do we apply it?
Let’s start by sharing our stories, offering our expertise, and building a community of loyal and engaged followers.
Go ahead, I dare you to be honest and vulnerable. Open the door wiiiiiide open and let your audiences in.
You’ll be surprised at the comments you might receive. I’m not talking about “airing your dirty laundry” either. This is about honesty, and sharing the highs and the lows.
Content Ideas that build connection.
How did you claw your way out of the valley? What made you reach the mountain top? What caused you to stumble? What stirs you up inside to keep climbing onwards and upwards to serve your audiences?
By being real and relatable with our audiences, we have the opportunity to make a positive impact and inspire those we serve online.
To wrap it up, I challenge you to “break bread”. Let’s see how real you can be, and let me know if it brings you closer to your audience.
Cheers,